Designing is more than creating products and services; it can be applied to systems, strategies, procedures, protocols, and customer experiences. The process is transforming the way leading companies create value. The focus of innovation has shifted from just engineering-driven to design-driven, from product-centric to customer-centric, and from marketing-focused to user-experience-focused.
We generate creative ideas and solutions through sessions such as Sketching, Prototyping, Brainstorming, Brainwriting, Worst Possible Idea, and a wealth of other ideation techniques. It is quite challenging to gain the perspective to find design solutions. We define the specific problem to address. We emphasise gaining user insights from research and observation. In ideation, we find links and patterns within the insights to create a meaningful and workable problem statement or point of view.
Our computer-generated imagery and digital animation are created to visualize a potential product. The creative designs are unique, effective, memorable, and audience-based. We make sure our designs communicate the right message to your customers. It involves going out of your way to make it unique. From designing handmade custom fonts, drawing a logo or making different iconography, we help our clients stand out in their industries and beat their competition.
Purple Apex Media House is a design and digital marketing agency in Zimbabwe. We specialise in creating content for the internet that helps businesses gain more customers, hence more revenue. Our creative team makes this possible through a combination of Search Engine Optimisation, Content Marketing, Website Design and Development, Graphic Designing, Online Reputation Management and more.
