Today, being present on social media is essential for every single brand and there seems to be a lot to think about when trying to come up with a perfect way of representing a brand on different social media channels. From setting up goals to coming up with a creative concept and monitoring the work — there are many different aspects one needs to be careful about. We’re strong believers that you can’t have a social media strategy without having a creative concept first. One might think that coming up with posts that represent a brand might be easy, but after months and months of creating content for social media, we wouldn’t know what to do without a creative concept to keep us on the right track and to keep it interesting.